Jetblue airways corporation 2005a strategic management case 2. European aerospace companies are adopting strategies to streamline. Jetblue airways is synonymous with value for money and good service, basing its. When we are looking to expand to new blue cities and open an airport terminal, the last thing we want the ground crew to worry about is whether the. Jetblue airways corporation jetblue airways corporation jetblue is a lowcost us airline that was founded in 1998.
Download file to see previous pages the key competitors of jetblue airways corporation are southwest airlines, delta air lines, american airlines, us airways, and united airlines cederholm, 2014a. Within a short span of time, new yorks hometown airline. Jetblue has a high capital intensity ratio which is okay because, as an airline, they require a large amount of capital to operate. Jetblue airwayss debt to equity for the quarter that ended in dec. The airline uses numerous applications in different platforms including java, html, and. Swot analysis of jet airways jet airways swot analysis. Jetblue switches to emc avamar, does remoteoffice backups over wan. Strategic management of jetblue airlines low cost carrier scribd. Jetblue exceeds second quarter expectations after tweaking. Both companies have comparable growth strategies, focus on.
Jetblue airways jetblue airways is an american lowcost airline that carries 35 million customers a year to 95 cities in the u. Jetblue airways is an airline company that has its headquarters located in the city of new york from where it operates an approximately six hundred and fifty daily flights going in and out of sixty one different united states cities. Jetblue could advertise on tv,radio, and online to boost revenues and popularity of the airline instead of heavilydepending on word of mouth. While jetblues net profit margin is slightly lower than southwests, it is in line with the industry average of 3. Congress passed the aviation and transportation security act pdf, which the. I think mike cruickshanks new profit maximiser service is going to be one of the big hits and i can say hand on heart, if you follow the instructions, and just get involved, you will make a lot of money over the coming weeks, months and years. In the area of human resources jetblue has developed many innovative practices with focus in. Their main focus was to provide service to areas that were underserved as. Jetblue airways labor relations competitive behavior. The strategies used by this lcc model to stay competitive include flying to secondary. Jetblue airways centralized its remoteoffice backups with emc avamars data deduplication software and took its airplanes out of the data protection process. Business strategy of the airline jetblue uk essays.
Jetblue switches to emc avamar, does remoteoffice backups. Jetblue was founded with a focus on how a conscientious corporate culture can build a brand while bringing. The nose landinggear of the airbus 320 jet was stuck sideways. Strategic analysis of jetblue airways this report is an extensive analysis of jetblues overall corporate strategies and how well they are aligned with their internal and external environments. Like southwest, jetblue faces the same oligopolistic competition prevalent in the airline industry.
The company operates in various parts of the world and has vertically integrated all operations which allow it to cater to a wide range of customers, which gives it a competitive advantage. An analysis of crisis leadership during jetblues crisis on february 14, 2007 sara shepherd april 23, 2016. Jblu free cash flow explanation free cash flow is very close to warren buffetts definition of owners earnings, except that in warren buffetts owners earnings, the spending for property, plant, and equipment is only for maintenance replacement, while in the free cash flow calculation, the cost of new property, plant, and equipment due to business expansion is also. The team carried out research and debate on various companies, and agreed to focus on british airways. After slowing its capacity growth and mulling a decision on buying new airbus a321lr planes, jetblue airways posted strong results in the second quarter of. The network changes are also key to achieving the airlines margin commitments and delivering longterm value to its shareholders. Jetblue airwayss total stockholders equity for the quarter that ended in dec. On march, 2020, jetblue airways corporation jetblue entered into a delayed draw term loan credit agreement the credit agreement, among jetblue, as borrower, the subsidiaries of jetblue party thereto from time to time, as guarantors, the lenders party. Jetblue s aircraft utilization, which stands at 12. Jetblue airways strategies economical, social moral impact strategies jetblue airways. The company is headquartered in the forest hills neighborhood of the new york city borough of queens. Jetblue more focus on culture more investment on building culture for example. Jetblue airways starting case leadership leadership. Other strategies, such as avoiding blame or evading responsibility.
The case for a jetblue acquisition rutgers university. Find out more about jetblue airways starting from scratch. Fedex, the integrated cargo carrier, was the pioneer. Lccs now focus on other areas, such as merchandising, multichannel strategies. It has been seen over the years, with the combination of both strategies, companies are able to bring a stronger strategy to outperform rivals. Difan dai, stephany echevarria, david garabedian, joseph gilmore, nhuong son, ruliann takanashi and inha wei. There are notable exceptions to the rule and jetblue is one of them. Although it has its bases in jfk international and new york city, the airlines other focus cities are fort lauderdale hollywood international airport, logan international airport boston. Achieving sustainable advantage through dual strategy. We continued to gain relevance in our highvalue geography by building out our focus cities to establish a position of strength. Jetblue airways corporation 2017 proxy statement 11 back to contents ms. Jetblue airways exists to provide superior service in every aspect of the air travel experience. Organisational structure of jetblue airways management.
Jetblue airways is the sixth largest passenger carrier in the u. Jet blue airways strategic management case study 1. Spirit airlines scholarly commons embryriddle aeronautical. Start writing about jetblue airways starting from scratch case study solution with our best example essay. Their focus on organizational development, and company values and culture, continues to this day, which is why it is not a surprise to see that jetblue airways was one of the main case studies presented at the 2011 customer experience strategies summit in toronto, where vicky stennes, vp of inflight experience presented on their insideout. Boston, fort lauderdale, orlando, long beach or new york. His goal was to create an airline that was innovative for the current market. Jetblue will have to focus on a wide spectrum of techniques and tactics to which are necessary to build and have a lasting competitive advantage in the hypercompetitive airline industry. There is an inordinate amount of competition in the airline industry. In addition to efficiency, the company focused on service to their customers. According to the latest 10k report, in 2014 jetblue served 87 destinations in the united states, caribbean, and latin america, carrying more than 32 million passengers with an average of 825 daily flights. In 2008, jetblue adapted new strategies to reevaluate the way its assets were used, reduce capacity, cut costs, raise fares, grow in select markets, offer services for business travel, form strategic partnerships, and increase ancillary revenues. Jetblues return on equity is also in line with the industry average of 8%. Jetblue was founded on the belief that there had to be a better way of doing businessa better way to approach air travel.
The main strengths of the company, for example, customer value driven, employeeoriented, and its ability to develop and implement effective strategies and purposeful, active participation in the rapidly expanding basic domestic and international market. Discuss marketing research of jetblue airways within the marketing research. Jetblue airlines strategic management case analysis introduction to the company history of the firm jetblue was established in 1999, and was the third airline startup for founder and ceo david neeleman. The key strategies and competitive advantages of jetblue are the maximization of its workforce.
Jetblue fact sheet pdf, 816kb, opens in a new window jetblue en cifras pdf, 742kb, opens in a new window jetblue focus cities pdf, 177kb, opens in a new window mint pdf, 4. An analysis of crisis leadership during jetblues crisis. Jet airways offer passenger and cargo services and also leases aircraft. British airways strategic management 6285 words bartleby. It will focus on the companys strengths, weaknesses, opportunities, and threats that exist as well as identify possible ways in which they can. At jetblue, we focus on a disciplined fleet management strategy to control the. Jet blue airways case study summary 3720 words bartleby. American also has reached an agreement with jetblue airways that will offer jetblue customers connections to americans international flights and new domestic flight options on jetblue for americans customers out of new york and boston. Jetblue bridges the leadership gap with a comprehensive.
Jetblue sustainable competitive advantage readessay. As we and our environmental strategies continue to mature, we hope our environmental commitment will also. Jetblue airways is an american lowcost airline owned by jetblue airways corporation. Essay on jetblue airlines case analysis 7073 words. Pdf strategy and organization at singapore airlines. Jetblue bridges leadership gap with comprehensive development program for crewleaders case study jetblue page 1 case study at a glance business overview jetblue was founded on the belief that there had to be a better way of doing businessa better way to approach air travel. Apart from focusing on the latin american and the caribbean markets, jetblue is.
Jewett is managing partner of canoe point capital, llc, an investment firm focusing on early stage social ventures. Jetblue airways starting from scratch case study essay example. Marketing research of jetblue airways management paradise. Strategic report for jetblue airways harkness consulting innovation through collaboration rosanna smart alishersaydalikhodjayev sayre. Just like the other airlines, jetblue, too, had to face a tough time. Jetblue s operating strategy allows the airline to provide low. The purpose of this project is explore how information systems helps organisations to make decisions at different levels to achieve set objectives and strategic advantages over competitors. The jetblue focus cities jetblues first revenue flight was from new york jfk to fort lauderdalehollywood airport in 2000. For a few tense hours on september 21, the fate of jetblue airways hung on flight 292.
They focus on serving underserved markets and large metropolitan. This case study examines jetblues core strategic positioning and its. Today, jetblue operates primarily on point to point routes with its fleet of 110 airbus a320 aircraft and 41 embraer 190 aircraft serving over 60 destinations in 20 states, puerto rico and eleven countries in the caribbean and latin america. Focus f7, f12, f, f14case study fedex the airline industry gives us a perfect example of successful focus strategies that is the socalled integrated operators of the air freight business. Jetblue began a focus city operation at long beach airport in long beach, california, and another at bostons logan international airport, in 2004. British airways information system 1483 words 6 pages. Jetblue airways exists to provide superior service in every aspect of the air.
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